This paper conducts a systematic literature review on the measurement of success in the context of start-up firms. Given the absence of an in-depth explanation of start-up success and its measurement, a conceptual framework and a sample of questions were provided to understand the term further....

Objective - Despite extensive research on Entrepreneurial Orientation (EO) and innovation and performance, there are still limited resources on how these areas benefit Small and Medium Enterprises (SMEs). There are various financial aids and support services that are provided to SMEs. Despite...