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~person:"Rajagopal"
~person:"Walsh, Gianfranco"
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Consumer behaviour
106
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Rajagopal
Walsh, Gianfranco
Han, Heesup
124
Belk, Russell W.
114
Phau, Ian
107
Mattila, Anna S.
106
Huber, Frank
104
Grunert, Klaus G.
101
Bauer, Hans H.
91
Sutter, Matthias
87
Gierl, Heribert
85
Herrmann, Andreas
85
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Wiedmann, Klaus-Peter
82
Sheth, Jagdish N.
81
Khare, Arpita
80
Usman, Osly
77
Grewal, Dhruv
76
Grossman, Michael
75
Nayga, Rodolfo M.
71
Dwivedi, Yogesh Kumar
70
Ko, Eunju
70
Loureiro, Sandra Maria Correia
70
Septianto, Felix
69
Stavins, Joanna
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Laroche, Michel
67
Paul, Justin
67
Wansink, Brian
66
Chintagunta, Pradeep K.
62
Bruwer, Johan
61
Jang, Soocheong
59
Choi, Tsan-Ming
58
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
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57
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56
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7
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6
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5
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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2007 Business & Economics Society International Conference ; Vol. 2
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1
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Dexterity in global business : a cross-dimensional analysis
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ECONIS (ZBW)
105
RePEc
4
Other ZBW resources
4
USB Cologne (EcoSocSci)
1
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1
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
Saved in:
3
Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal
- In:
Global business & economics review
10
(
2008
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
Saved in:
4
"Seeing is experiencing" : impact of showcasing
fashion
merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
5
Conational drivers influencing
brand
preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
6
Interdependence of personality traits and
brand
identity in measuring
brand
performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
7
Brand
expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
8
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
9
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
10
Cognitive associations between advertising and
brand
response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
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