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Strategisches Marketing : ein...
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Rajagopal
Kotler, Philip
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Bruhn, Manfred
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Meffert, Heribert
77
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Verboven, Frank
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ECONIS (ZBW)
22
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1
Bridging sales and service quality functions in retailing high-technology consumer products
Rajagopal
- In:
International journal of services and operations management
7
(
2010
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10008662894
Saved in:
2
Understanding rural marketing
Rajagopal
-
1991
Persistent link: https://www.econbiz.de/10000831398
Saved in:
3
Consumer behavior : global shifts and local effects
Rajagopal
-
2010
Persistent link: https://www.econbiz.de/10003872780
Saved in:
4
Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing
Rajagopal
- In:
New econometric modelling research
,
(pp. 171-186)
.
2008
Persistent link: https://www.econbiz.de/10003694085
Saved in:
5
The symphony paradigm : strategy for managing market competition
Rajagopal
- In:
Journal of transnational management : the official …
16
(
2011
)
3
,
pp. 181-199
Persistent link: https://www.econbiz.de/10009379993
Saved in:
6
Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
Saved in:
7
Editorial: Empowering consumers in strategic marketing decisions
Rajagopal
- In:
International journal of business competition and …
3
(
2013
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10010242159
Saved in:
8
Impact of service co-creation on performance of firms : the mediating role of market oriented strategies
Verma, Rajeev
;
Rajagopal
;
Mercado, Pável Reyes
- In:
International journal of services and operations management
15
(
2013
)
4
,
pp. 449-466
Persistent link: https://www.econbiz.de/10009786589
Saved in:
9
Editorial: embedding social media into leisure and toruism marketing strategies
Rajagopal
- In:
International journal of leisure and tourism marketing …
4
(
2015
)
3/4
,
pp. 173-175
Persistent link: https://www.econbiz.de/10011541314
Saved in:
10
Sustainable growth in global markets : strategic choices and managerial implications
Rajagopal
-
2016
Persistent link: https://www.econbiz.de/10011451537
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