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~person:"Rajagopal"
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Consumer behaviour
51
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50
Mexico
50
Mexiko
48
Einzelhandel
12
Retail trade
12
Brand management
9
Markenführung
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Marketingmanagement
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consumer behaviour
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Markenartikel
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corporate social responsibility
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Beziehungsmarketing
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Dienstleistungsqualität
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Direktmarketing
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3
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English
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Rajagopal
Lustig, Nora
121
Han, Heesup
119
Belk, Russell W.
114
Dinar, Ariel
108
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
90
Taylor, J. Edward
88
Lusk, Jayson L.
86
Hanson, Gordon H.
85
Foxall, Gordon R.
82
Maloney, William F.
82
Herrmann, Andreas
81
Bauer, Hans H.
80
Gierl, Heribert
80
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
72
Agarwal, Sumit
70
Angelucci, Manuela
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Stavins, Joanna
67
Laroche, Michel
65
Wansink, Brian
63
Gertler, Paul J.
62
Zinman, Jonathan
62
Bruwer, Johan
61
Paul, Justin
61
Ros, Jaime
59
Jang, Soocheong
57
Robertson, Raymond
57
Sutter, Matthias
57
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EconWPA
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
1
IGI Global
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International journal of business competition and growth : IJBCG
14
International journal of business innovation and research
8
International journal of business excellence
5
International journal of services and operations management
3
Springer eBook Collection
3
2007 Business & Economics Society International Conference ; Vol. 2
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International Journal of Economics and Business Research
2
International journal of business innovation and research : IJBIR
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International journal of economics and business research
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International journal of leisure and tourism marketing : IJLTM
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International journal of productivity and quality management : IJPQM
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Journal of transnational management : the official journal of the International Management Development Association
2
Microeconomics
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SpringerLink / Bücher
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Business analytics and cyber security management in organizations
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Consumer Behavior Collection
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Dexterity in global business : a cross-dimensional analysis
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Global Business and Economics Review
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International journal of business excellence : IJBEX
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International journal of business performance management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of energy sector management : IJESM
1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Journal of Asia Pacific business
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Latin American political, economic, and security issues
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Marketing Working Papers
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ECONIS (ZBW)
74
RePEc
6
OLC EcoSci
2
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1
Brand competition, peer influence, and purchase intentions towards fashion apparel in
Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in
Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
3
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in
Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
4
New product introduction and seasonality effect in food products retailing
Rajagopal
- In:
Journal of food products marketing
14
(
2008
)
4
,
pp. 54-75
Persistent link: https://www.econbiz.de/10003775497
Saved in:
5
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
6
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
7
Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
Saved in:
8
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
Saved in:
9
Buying decisions towards organic products : an analysis of customer value and brand drivers
Rajagopal
- In:
International journal of emerging markets
2
(
2007
)
3
,
pp. 236-251
Persistent link: https://www.econbiz.de/10003538743
Saved in:
10
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
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