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Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 11 (2017) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
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Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández; Rajagopal - In: International journal of business excellence 6 (2013) 5, pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
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Conational drivers influencing brand preference among consumers
Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
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Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal - In: International journal of business innovation and research 4 (2010) 5, pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
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Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal - In: International journal of business innovation and research 6 (2012) 6, pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
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Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business innovation and research 16 (2018) 3, pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
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Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323
Persistent link: https://www.econbiz.de/10003446115