Showing 1 - 10 of 28
The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...
Persistent link: https://www.econbiz.de/10005556347
The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...
Persistent link: https://www.econbiz.de/10005119179
Consumer value may be defined as a tool to measure the prolonged satisfaction and the on-going propensity to buy products and services. Though there are many issues floating in current debates about consumer value, it may be argued that the importance of consumer value in terms of the level of...
Persistent link: https://www.econbiz.de/10008555956
Shopping malls contribute to business more significantly than traditional markets which were viewed as simple convergence of supply and demand. Shopping malls attract buyers and sellers, and induce customers providing enough time to make choices as well as a recreational means of shopping....
Persistent link: https://www.econbiz.de/10005077233
There are two perspectives on controlling the performance of salespeople - an outcome based perspective and behavior based perspective. The former process focuses on the objective measures of results while the latter perspective on performance control of salespeople incorporates complex and...
Persistent link: https://www.econbiz.de/10005077234
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands. The discussions in the paper are woven around the issues concerning brand...
Persistent link: https://www.econbiz.de/10005077235
High technology product sales are positively associated with performance of retailers and distributors in terms of customer service quality, growth in sales and increase in market share. This paper aims at analyzing the impact of retail sales strategies and performance of customer services on...
Persistent link: https://www.econbiz.de/10005077236
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in presence of competing brands. This study aims...
Persistent link: https://www.econbiz.de/10005077834
This study explores the influence of street markets in urban geo-demographic settings and analyzes vending patterns with ethnic values enhancing the consumer satisfaction. Interrelationship among urban dwellers, marketplace ambiance, and conventional shopping wisdom of customers and interactive...
Persistent link: https://www.econbiz.de/10005077835
The belief that individual difference in brand preference or choice behavior are caused by personality differences has not always been supported by empirical research. The experiment on the variety seeking behavior of consumers, discussed in this paper argues that although consumers are seeking...
Persistent link: https://www.econbiz.de/10005148419