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~person:"Rajagopal"
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A model of customer-based bran...
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Consumer behaviour
51
Konsumentenverhalten
50
Mexico
24
Mexiko
22
Brand management
19
Markenführung
19
Einzelhandel
12
Retail trade
12
Brand image
11
Markenimage
11
Brand
7
Markenartikel
7
Marketing management
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Marketingmanagement
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Sales promotion
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Verkaufsförderung
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consumer behaviour
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Customer value
6
Beziehungsmarketing
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Cognition
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Emotion
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Kognition
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Relationship marketing
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retailing
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Kundenwert
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Tourism industry
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Tourismuswirtschaft
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brand value
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consumer behavior
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Cognitive behavior
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Erneuerbare Energie
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Freizeit
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Freizeitwirtschaft
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Innovation
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Online retailing
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Online-Handel
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Rajagopal
Bruhn, Manfred
193
Huber, Frank
177
Esch, Franz-Rudolf
171
Burmann, Christoph
167
Bauer, Hans H.
152
Farzanegan, Mohammad Reza
150
Homburg, Christian
147
Herrmann, Andreas
139
Han, Heesup
135
Wiedmann, Klaus-Peter
123
Belk, Russell W.
119
Mattila, Anna S.
116
Phau, Ian
112
Sheth, Jagdish N.
109
Grunert, Klaus G.
103
Gierl, Heribert
101
Meffert, Heribert
100
Baumgarth, Carsten
99
Kumar, V.
98
Verhoef, Peter C.
93
Melewar, T. C.
91
Foxall, Gordon R.
85
Grewal, Dhruv
85
Khare, Arpita
85
Lusk, Jayson L.
85
Ahlert, Dieter
84
Loureiro, Sandra Maria Correia
82
Tomczak, Torsten
79
Usman, Osly
79
Keller, Kevin Lane
78
Sattler, Henrik
75
Walsh, Gianfranco
75
Dwivedi, Yogesh Kumar
74
Thaichon, Park
74
Bagozzi, Richard P.
72
Bruwer, Johan
72
Laroche, Michel
72
Paul, Justin
72
Septianto, Felix
72
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
6
EconWPA
3
IGI Global
1
Published in...
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International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
6
International journal of leisure and tourism marketing : IJLTM
6
Marketing Working Papers
6
International journal of business excellence
5
Microeconomics
3
Springer eBook Collection
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Premier reference source
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
Springer eBooks / Business and Management
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
61
RePEc
11
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1
Brand
expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
2
Brand
competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
3
Effects of critical
brand
elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
4
Editorial: contemporary perspectives towards building
brand
personality and loyalty in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 199-201
Persistent link: https://www.econbiz.de/10011937912
Saved in:
5
Conational drivers influencing
brand
preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
6
Interdependence of personality traits and
brand
identity in measuring
brand
performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
7
Brand
literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
8
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
9
Childhood memories affecting
brand
loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
Saved in:
10
Place branding architecture for eco-tourism
Rajagopal
;
Rajagopal, Amritanshu
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
1
,
pp. 58-69
Persistent link: https://www.econbiz.de/10003924303
Saved in:
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