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Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives

Rajagopal; Rajagopal, Ananya - In: International journal of productivity and quality … 40 (2023) 1, pp. 55-79

Persistent link: https://www.econbiz.de/10014364199

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

Impact of customer-centric technologies on retail banking

Rajagopal; Rajagopal, Ananya - In: International journal of business competition and … 1 (2010) 2, pp. 147-161

Persistent link: https://www.econbiz.de/10009727493

Influence of brand name in variety seeking behaviour of consumers: an empirical analysis

Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323

Persistent link: https://www.econbiz.de/10003446115

Impact of retailing technology during business shutdown

Rajagopal - In: Marketing intelligence & planning 40 (2022) 4, pp. 441-459

Persistent link: https://www.econbiz.de/10013393441

Consumer behavior : global shifts and local effects

Rajagopal - 2010

Persistent link: https://www.econbiz.de/10003872780

Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing

Rajagopal - In: New econometric modelling research, (pp. 171-186). 2008

Persistent link: https://www.econbiz.de/10003694085

Editorial: Empowering consumers in strategic marketing decisions

Rajagopal - In: International journal of business competition and … 3 (2013) 2, pp. 103-104

Persistent link: https://www.econbiz.de/10010242159

Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making

Rajagopal - 2019

“…Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly on contemporary themes. Marketing today has undergone a significant change largely due to the interplay of three forces- technology, globalization, and changing demographics. Never...

Persistent link: https://www.econbiz.de/10012396174

Contemporary marketing strategy : analyzing consumer behavior to drive managerial decision making

Rajagopal - 2019

Persistent link: https://www.econbiz.de/10011971260

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