Showing 1 - 10 of 27
The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for innovative products and unfamiliar brands of firm in competitive markets are determined largely by habits,...
Persistent link: https://www.econbiz.de/10014059632
One brand does not fit in all markets. Brands need to be nurtured by the companies according to market attributes which vary socio-demographically. Though most urban markets look alike, they can be segmented as central markets, satellite markets located in suburban habitats and industrial and...
Persistent link: https://www.econbiz.de/10014199521
Performance of global brands in low profile consumer market segments is constrained by high transaction costs and coordination problems along the brand promotions, consumption and customer value chain. Hence, firms in managing brands in the Bottom of the Pyramid (BoP) market segments are needed...
Persistent link: https://www.econbiz.de/10014212094
customer service quality, growth in sales and increase in market share. This paper aims at analyzing the impact of retail sales … factors which establish services quality encompassing tangibility, responsiveness, trust, accuracy and empathy. Results of the … study reveal that the customers perceive better quality of the relationship in a given frame of functions that are performed …
Persistent link: https://www.econbiz.de/10012758446
relationship quality is relatively large. This study has been conducted in reference to the suppliers of office equipments serving … to the industrial accounts in Mexico. The study addresses broadly the issues as to what extent is the impact of quality … performance on relationship quality, which is moderated by the extent dependence structure of the relationship …
Persistent link: https://www.econbiz.de/10012760282
This paper attempts to critically examine the available literature on the subject, discuss a model that provides a managerial framework for analyzing the variables associated with customer value, and to identify potential research areas. The discussion draws conceptual impetus from new...
Persistent link: https://www.econbiz.de/10012709344
This study explores the influence of geo-demographic settings of commercial centers, customer attractions in shopping malls, and route to shopping of urban shoppers. The present research analyzes retailing patterns in urban areas in reference to customer orientation strategies, product search...
Persistent link: https://www.econbiz.de/10012718900
Brand architecture may be understood in reference to an integrated approach of a firm directed towards the design and management of its brand portfolio. Broadly, brand architecture is concerned with the pedigree of brands of a firm, role of specific brands and the relationship between...
Persistent link: https://www.econbiz.de/10012733269
This paper analyzes drivers of compulsive buying behavior induced by store based promotion through empirical investigation in Mexico. The buying behavior in reference to point of sales promotions offered by retailing firms and determinants of sensitivity towards stimulating shopping arousal and...
Persistent link: https://www.econbiz.de/10012723302
The psychographic variables like emotions associated with the brand image constitute the personality of a brand. Although the experiences of the consumers with the brand cultivate such personality, advertising plays a dominant role in personality creation. Information inflow on brands and...
Persistent link: https://www.econbiz.de/10012727247