Organisations within sport industry are playing an important role in society nowadays. They influence fans attitudes through their activities, which in many cases may be classified as CSR. Those include volunteerism, educational initiatives, philanthropic/charitable donations, community...

Purpose:The aim of this paper is to highlight the importance of focusing on customer loyalty on exaple of Polish sport organisations which neglect this area in their marketing strategies. For members of sport organisations who provide a balanced healthy lifestyle or fans and supporters who are a...

The main purpose of this paper is to present the role that sport recreation may play and plays in consumer’s lives and how it enriches the Quality of Life. Both sport organisations and governments (also EU) promote healthy life style, nowadays, in which an important part the sport plays. An...