"Not one size fits all. Yet, some books teach business with minimal focus on the context for business. In reality, firms - large and small - are highly affected by the context in which they operate; yet, context is not uniformly conceptualized, theorized, and operationalized by scholars of...

Part I: Traditional Self-Employed Artisans, Home-Made Goods and Markets -- Ground Loom Weaving Among Negev Bedouin Women -- Artisans in Ethiopia -- Craft Artisans in Namibia’s Okavango Tribe -- Artisan Enterprise in the Rural Economy: Drystone Walling in North Yorkshire -- Traditional Food and...