Donvito, Raffaele; Aiello, Gaetano; Ranfagni, Silvia - In: Journal of Global Scholars of Marketing Science 23 (2013) 4, pp. 379-393
This article addresses the topic of creativity at the geographic territory level from a network perspective. Its objective is to propose an innovative representational model of creative networks in geographical territories that is suitable for analyzing the process of the management of...
