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Rangan, V. Kasturi
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Chu, Michael
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Petkoski, Djordjija
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
9
,
pp. 66-75
Persistent link: https://www.econbiz.de/10009259527
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Segmenting the base of the pyramid
Rangan, V. Kasturi
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Chu, Michael
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Petkoski, Djordjija
- In:
Harvard business review : HBR
89
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2011
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6
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pp. 113-117
Persistent link: https://www.econbiz.de/10009233225
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