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Rathmann, Peggy
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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Springer Gabler Research
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ECONIS (ZBW)
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Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy
;
Leischnig, Alexander
;
Enke, Margit
- In:
Current insights and future trends : [extended versions …
,
(pp. 261-272)
.
2012
Persistent link: https://www.econbiz.de/10009748094
Saved in:
2
Medienbezogene Effekte von Product Placement : theoretische Konzeption und empirische Analyse
Rathmann, Peggy
-
2014
Persistent link: https://www.econbiz.de/10010402367
Saved in:
3
Product Placement : Kommunikation jenseits klassischer Werbung
Rathmann, Peggy
;
Enke, Margit
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
57
(
2011
)
4
,
pp. 37-42
Persistent link: https://www.econbiz.de/10009404843
Saved in:
4
Product Placement : Kommunikation jenseits klassischer Werbung
Rathmann, Peggy
;
Enke, Margit
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
57
(
2011
)
4
,
pp. 37-42
Persistent link: https://www.econbiz.de/10009854305
Saved in:
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