We document a striking positive stock price reaction to the announcement of corporate name changes to Internet related dotcom names. This quot;dotcomquot; effect produces cumulative abnormal returns on the order of 74% for the ten days surrounding the announcement day. The effect does not appear...

We document a striking positive stock price reaction to the announcement of corporate name changes to Internet related dotcom names. This dotcom effect produces cumulative abnormal returns on the order of 74% for the ten days surrounding the announcement day. The effect does not appear to be...