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Social Media in B2B-Unternehmen : Einsatzpotenziale in Marketing und Vertrieb
Ivens, Björn Sven; Rauschnabel, Philipp A.; Leischnig, … - In: Digitalisierung im Vertrieb : Strategien zum Einsatz …, (pp. 413-436). 2016
Persistent link: https://www.econbiz.de/10011401285
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The personality of brand lovers
Rauschnabel, Philipp A.; Ahuvia, Aaron; Ivens, Björn Sven - In: Consumer brand relationships : meaning, measuring, managing, (pp. 108-122). 2015
Persistent link: https://www.econbiz.de/10011279721
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Interaktionstreiber in der Facebook-Kommunikation : eine empirische Studie
Rauschnabel, Philipp A.; Praxmarer-Carus, Sandra; … - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 271-294). 2012
Persistent link: https://www.econbiz.de/10009747608
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Social media marketing : how design features influence interaction with brand postings on Facebook
Rauschnabel, Philipp A.; Praxmarer-Carus, Sandra; … - In: Current insights and future trends : [extended versions …, (pp. 153-161). 2012
Persistent link: https://www.econbiz.de/10009748166
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Einsatzmöglichkeiten von Facebook Fanpages für Unternehmen
Rauschnabel, Philipp A.; Ivens, Björn Sven; … - In: Social Media und Brand Community Marketing : …, (pp. 139-165). 2013
Persistent link: https://www.econbiz.de/10009700358
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Social Media Guidelines : Aspekte der Realisierung
Rauschnabel, Philipp A.; Mrkwicka, Kirsten; Ivens, … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 5, pp. 36-47
Persistent link: https://www.econbiz.de/10010193224
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The hijacking effect of ambient scent
Maiwald, Denise; Ahuvia, Aaron; Ivens, Björn Sven; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 2, pp. 50-59
Persistent link: https://www.econbiz.de/10009742877
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Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.; Kammerlander, Nadine; Ivens, … - In: Journal of marketing theory and practice 24 (2016) 4, pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
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Measuring and managing organisations' social media climate : the social media climate index
Hillebrandt, Isabelle; Ivens, Björn Sven; Molloy, Janice; … - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012056055
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Engaging fans and the community in social media : interaction with institutions of higher education on Facebook
Brech, Felicitas M.; Messer, Uwe; Schee, Brian A. Vander; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 112-130
Persistent link: https://www.econbiz.de/10011706690