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~person:"Rauschnabel, Philipp A."
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Rauschnabel, Philipp A.
Diller, Hermann
321
Ivens, Björn Sven
130
Pardo, Catherine
29
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17
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15
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14
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11
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Consumer brand relationships : meaning, measuring, managing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Digitalisierung im Vertrieb : Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
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ECONIS (ZBW)
12
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1
Social Media in B2B-Unternehmen : Einsatzpotenziale in Marketing und Vertrieb
Ivens, Björn Sven
;
Rauschnabel, Philipp A.
;
Leischnig, …
- In:
Digitalisierung im Vertrieb : Strategien zum Einsatz …
,
(pp. 413-436)
.
2016
Persistent link: https://www.econbiz.de/10011401285
Saved in:
2
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
3
Interaktionstreiber in der Facebook-Kommunikation : eine empirische Studie
Rauschnabel, Philipp A.
;
Praxmarer-Carus, Sandra
; …
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 271-294)
.
2012
Persistent link: https://www.econbiz.de/10009747608
Saved in:
4
Social media marketing : how design features influence interaction with brand postings on Facebook
Rauschnabel, Philipp A.
;
Praxmarer-Carus, Sandra
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 153-161)
.
2012
Persistent link: https://www.econbiz.de/10009748166
Saved in:
5
Einsatzmöglichkeiten von Facebook Fanpages für Unternehmen
Rauschnabel, Philipp A.
;
Ivens, Björn Sven
; …
- In:
Social Media und Brand Community Marketing : …
,
(pp. 139-165)
.
2013
Persistent link: https://www.econbiz.de/10009700358
Saved in:
6
Social Media Guidelines : Aspekte der Realisierung
Rauschnabel, Philipp A.
;
Mrkwicka, Kirsten
;
Ivens, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
5
,
pp. 36-47
Persistent link: https://www.econbiz.de/10010193224
Saved in:
7
The hijacking effect of ambient scent
Maiwald, Denise
;
Ahuvia, Aaron
;
Ivens, Björn Sven
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
2
,
pp. 50-59
Persistent link: https://www.econbiz.de/10009742877
Saved in:
8
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
9
Measuring and managing organisations' social media climate : the social media climate index
Hillebrandt, Isabelle
;
Ivens, Björn Sven
;
Molloy, Janice
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012056055
Saved in:
10
Engaging fans and the community in social media : interaction with institutions of higher education on Facebook
Brech, Felicitas M.
;
Messer, Uwe
;
Schee, Brian A. Vander
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 112-130
Persistent link: https://www.econbiz.de/10011706690
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