Showing 1 - 10 of 29
Conflict between channel members is of great interest to marketers given its presumed negative impact on the channel’s business performance. In a comprehensive meta-analysis of the empirical literature spanning six decades between 1960 and 2020, we observe channel performance is indeed...
Persistent link: https://www.econbiz.de/10014092690
The significant technological changes that spurred the growth of the Internet, affected how marketing channels changed over the period. While the launch of e-commerce in the 90-s gave a significant boost to research in multichannel marketing, the scope and nature of the inquiries have continued...
Persistent link: https://www.econbiz.de/10014264515
Analyzing a large weekly retail transaction price dataset, we uncover a surprising regularity'small price increases occur more frequently than small price decreases for price changes of up to about 10 cents, while there is no such asymmetry for larger price changes. The asymmetry holds for the...
Persistent link: https://www.econbiz.de/10010260591
Electronic shelf label (ESL) is an emerging price display technology around the world. While these new technologies require non-trivial investments by the retailer, they also promise significant operational efficiencies in the form of savings in material, labor and managerial costs. The presumed...
Persistent link: https://www.econbiz.de/10012052133
Electronic shelf label (ESL) is an emerging price display technology around the world. While these new technologies require non-trivial investments by the retailer, they also promise significant operational efficiencies in the form of savings in material, labor and managerial costs. The presumed...
Persistent link: https://www.econbiz.de/10012387264
Analyzing scanner price data that cover 27 product categories over an eight-year period from a large Mid-western supermarket chain, we uncover a surprising regularity in the data—small price increases occur more frequently than small price decreases. We find that this asymmetry holds for price...
Persistent link: https://www.econbiz.de/10013204746
Asymmetric pricing is the phenomenon where prices rise more readily than they fall. We articulate, and provide empirical support for, a theory of asymmetric pricing in wholesale prices. In particular, we show how wholesale prices may be asymmetric in the small but symmetric in the large, when...
Persistent link: https://www.econbiz.de/10013204748
We study the price rigidity of regular and sale prices, and how it is affected by pricing formats (i.e., pricing strategies). We use data from three large Canadian stores with different pricing formats (Every-Day-Low-Price, Hi-Lo, and Hybrid) that are located within a 1 km radius of each other....
Persistent link: https://www.econbiz.de/10014303298
We study the price rigidity of regular and sale prices, and how it is affected by pricing formats (i.e., pricing strategies). We use data from three large Canadian stores with different pricing formats (Every-Day-Low-Price, Hi-Lo, and Hybrid) that are located within a 1 km radius of each other....
Persistent link: https://www.econbiz.de/10014388411
Analyzing scanner price data that cover 27 product categories over an eight-year period from a large Mid-western supermarket chain, we uncover a surprising regularity in the data—small price increases occur more frequently than small price decreases. We find that this asymmetry holds for price...
Persistent link: https://www.econbiz.de/10008478914