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~person:"Reber, Heidi"
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Reber, Heidi
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
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1974
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Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
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Marketing für Nonprofit-Organisationen
Kotler, Philip
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1978
Persistent link: https://www.econbiz.de/10000089706
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