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Reddy, Venkateshwar K.
Slater, Stanley F.
96
Olson, Eric M.
40
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27
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Business Horizons
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing management : a quarterly business management publication of the American Marketing Association
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Strategy-based performance measurement
Slater, Stanley F.
;
Olson, Eric M.
;
Reddy, Venkateshwar K.
- In:
Business Horizons
40
(
1997
)
4
,
pp. 37-44
Persistent link: https://www.econbiz.de/10005431602
Saved in:
2
Evaluating Strategic Investments: Complementing Discounted Cash Flow Analysis with Options Analysis
Slater, Stanley F.
;
Reddy, Venkateshwar K.
;
Zwirlein, …
- In:
Industrial marketing management : the international …
27
(
1998
)
5
Persistent link: https://www.econbiz.de/10006306507
Saved in:
3
SPECIAL FEATURES - Case in Point - When Marketing Efforts Go Flat
Reddy, Venkateshwar K.
;
Olson, Eric M.
;
Slater, Stanley F.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
3
,
pp. 14-17
Persistent link: https://www.econbiz.de/10007230113
Saved in:
4
Strategy-Based Performance Measurement
Slater, Stanley F.
;
Olson, Eric M.
;
Reddy, Venkateshwar K.
- In:
Business horizons
40
(
1997
)
4
,
pp. 37-44
Persistent link: https://www.econbiz.de/10006204580
Saved in:
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