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Reibstein, David J.
Day, George S.
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Journal of marketing
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The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses
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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
2
Guest Editorial: Is Marketing Academia Losing Its Way?
Reibstein, David J.
;
Day, George
;
Wind, Jerry
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10008271561
Saved in:
3
Managing brands in global markets
Day, George S.
;
Reibstein, David J.
- In:
The INSEAD-Wharton alliance on globalizing : strategies …
,
(pp. 184-206)
.
2004
Persistent link: https://www.econbiz.de/10002238610
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