This paper explores the use of Google trending data as an indicator for market sentiment.The Google query records on keywords including stock, market, correction, and crash areincorporated into an event based trading model for S&P 500 index in an attempt to significantlyenhance the risk-profile...

This paper examines the relationship between a firm’s brand equity and its investment value. “Brand equity is defined as the incremental cash flows which accrue to branded products over unbranded products. The estimation technique extracts the value of brand equity from the value of the...

What is the relationship between an individual’s financial literacy and their perceived financial well-being? Based on the behavioral theories of Bandura and Ajzen, our study examines how financial knowledge affects intermediary behavior factors such as financial management skills, habits, and...