This set of cases (see also the A [UVA-E-0172] and C [UVA-E-0174] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally...

This set of cases (see also the A [UVA-E-0172] and B [UVA-E-0173] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally...

This set of cases (see also the A [UVA-E-0172] and B [UVA-E-0173] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally...

This set of cases (see also the A [UVA-E-0172] and C [UVA-E-0174] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally...