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~person:"Reichhart, Philipp Konstantin"
~subject:"Auktion"
~subject:"Auktionstheorie"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Reichhart, Philipp Konstantin
Spann, Martin
58
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
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ECONIS (ZBW)
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Consumer decision-making processes in mobile viral marketing campaigns
Pescher, Christian
;
Reichhart, Philipp Konstantin
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10010347806
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Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
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