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Reiferscheid, Ines
Stock-Homburg, Ruth
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Who should be in power to encourage product program innovativeness, R&D or marketing?
Stock-Homburg, Ruth
;
Reiferscheid, Ines
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 264-276
Persistent link: https://www.econbiz.de/10010364010
Saved in:
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Zusammenarbeit in der Neuproduktentwicklung : die Bedeutung von Macht aus einer intra- und interorganisationalen Perspektive
Reiferscheid, Ines
-
2016
Persistent link: https://www.econbiz.de/10011439704
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