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~person:"Reinartz, Werner J."
~subject:"Customer value"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
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Reinartz, Werner J.
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Handbook of research on customer equity in marketing
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Managing customer loyalty to maximize customer equity
Reinartz, Werner J.
;
Eisenbeiß, Maik
- In:
Handbook of research on customer equity in marketing
,
(pp. 139-159)
.
2015
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