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The King and Summers Opinion Leadership Scale: Revision and Refinement
Reinecke Flynn, Leisa; Goldsmith, Ronald E.; Eastman, … - In: Journal of business research : JBR 31 (1994) 1, pp. 55-64
Persistent link: https://www.econbiz.de/10006744767
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Opinion Leaders and Opinion Seekers: Two New Measurement Scales
Reinecke Flynn, Leisa; Goldsmith, Ronald E.; Eastman, … - In: Journal of the Academy of Marketing Science 24 (1996) 2, pp. 137-147
Persistent link: https://www.econbiz.de/10006153960