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Reisinger, Heribert
Franke, Nikolaus
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Journal of marketing management : MM
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Remaining within-cluster heterogeneity : a meta-analysis of the "dark side" of clustering methods
Franke, Nikolaus
;
Reisinger, Heribert
;
Hoppe, Daniel
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 273-293
Persistent link: https://www.econbiz.de/10003838533
Saved in:
2
Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods
Franke, Nikolaus
;
Reisinger, Heribert
;
Hoppe, Daniel
- In:
Journal of marketing management : MM
25
(
2009
)
3-4
,
pp. 273-294
Persistent link: https://www.econbiz.de/10008283585
Saved in:
3
Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods
Franke, Nikolaus
;
Reisinger, Heribert
;
Hoppe, Daniel
- In:
Journal of marketing management : MM
25
(
2009
)
3
,
pp. 273-294
Persistent link: https://www.econbiz.de/10008416607
Saved in:
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