Existing models of integration management such as supply chain management, customer integration, post merger integration and strategic alliances with competitors are focused on ‘‘short-distance’’ business partners with evident links to the respective business. These approaches neglect...

To yield strategic benefits for all participants, collaboration between OEMs and suppliers have to be based on win-win partnerships. It is uncertain whether this concept deals with a visionary myth or a realistic model. To clarify this, win-win partnerships are examined on the basis of the three...