Previous research suggest that in order to excel in innovativeness, a firm should simultaneously be market oriented, proactive, and willing to take risks, as well as have access to superior technological assets and capabilities. However, the contribution of these factors on innovative outcomes...

This paper reports on a comparative quasi-experiment of how perceptions of entrepreneurial growth strategies differ between students, managers and technology entrepreneurs. The differences in perceptions as to what critical factors drive three strategies: no growth, market share growth and...