Ramsey White, Tabitha; Hede, Anne‐Marie; Rentschler, Ruth - In: Marketing Intelligence & Planning 27 (2009) 6, pp. 775-788
Purpose – The purpose of this paper is to consider whether art experiences can inform service‐dominant logic (SDL) discourse through an exploration of the co‐production and co‐creation processes of art experiences. Design/methodology/approach – Empirical knowledge gained about art...