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Reyes, Miguel
Farías, Pablo
37
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Understanding online retail brand equity : a cross-cultural perspective
Farías, Pablo
;
Reyes, Miguel
;
Peláez, Jenny
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 420-430
Persistent link: https://www.econbiz.de/10014276917
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