Chun, Se-Hak; Rhee, Byong-Duk; Park, Seong Y.; Kim, … - In: International Review of Economics & Finance 20 (2011) 4, pp. 812-825
The Internet has led many manufacturers to add direct online retail channels to their existing offline retail networks. Using both online and offline channels, manufacturers increase their market coverage and profits by customizing their products and services for the differing needs of customer...