Purpose – This paper aims to consider factors that determine the direction of international market selection. It does this with specific reference to service companies operating in the retail sector. Design/methodology/approach – The paper draws on general, services and retail specific...

Purpose – The increasingly important role of international retail companies in the distribution and marketing of goods highlights important gaps in the literature. One of these gaps concerns a scientifically based understanding of the key, underlying drivers in the market selection process of...

Purpose – This paper aims to consider factors that determine the direction of international market selection. It does this with specific reference to service companies operating in the retail sector. Design/methodology/approach – The paper draws on general, services and retail specific...