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Allender, William J.; Richards, Timothy J. - 2009

Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty …

Persistent link: https://www.econbiz.de/10009444737

The Paradox of Choice: Why More is Good & Too Much is Terrible

Lewis, Daniel; Allender, William J.; Richards, Timothy J.; … - Agricultural and Applied Economics Association - AAEA - 2012

Please contact William Allender (William.Allender@asu.edu) for a copy of the manuscript that goes with this poster.

Persistent link: https://www.econbiz.de/10010881141

Demand for Food Away from Home: A Multiple Discrete/Continuous Extreme Value Model

Richards, Timothy J.; Mancino, Lisa - International Association of Agricultural Economists - IAAE - 2012

Policymakers have suggested the use of taxes to raise the relative cost of buying fast food. Yet, little is known of the structure of demand for food-away-from-home (FAFH) in general. This study provides estimates of the price-elasticity of demand for four different types of FAFH using a new...

Persistent link: https://www.econbiz.de/10010913953

Promotion Pass-Through and Consumer Search: An Empirical Analysis

Richards, Timothy J.; Gomez, Miguel I.; Lee, Jun - Agricultural and Applied Economics Association - AAEA - 2012

Persistent link: https://www.econbiz.de/10010916649

The Impact of Advertising on Product Choice, Purchase frequency and Purchase Quantity: Washington Apples

Richards, Timothy J.; Patterson, Paul M. - Morrison School of Agribusiness & Resource Management, … - 1998

Persistent link: https://www.econbiz.de/10005220674

Media Advertising and Ballot Initiatives: An Experimental Analysis

Richards, Timothy J.; Allender, William J.; Fang, Di - European Association of Agricultural Economists - EAAE - 2011

Persistent link: https://www.econbiz.de/10009326471

MARKETING ORDER SUSPENSIONS AND FRESH LEMON RETAIL-FOB MARGINS

Richards, Timothy J.; Kagan, Albert; Mischen, Pamela; … - In: Journal of Agricultural and Applied Economics 28 (1996) 02

In August 1994, the Secretary of Agriculture announced the termination of the marketing order and the association flow … over the impact of this decision on retail-FOB margins. This study presents an econometric model of fresh lemon marketing … margins that tests for the presence of buyer and seller market power during previous periods of marketing order suspension …

Persistent link: https://www.econbiz.de/10005801893

New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples

Richards, Timothy J.; Patterson, Paul M. - Morrison School of Agribusiness & Resource Management, … - 1998

The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate...

Persistent link: https://www.econbiz.de/10005805318

Strategic Interaction With Multiple Tools: A New Empirical Model

Richards, Timothy J.; Patterson, Paul M. - Morrison School of Agribusiness & Resource Management, … - 2002

paper presents an alternative that considers rivalry among several firms using multiple tools. Marketing decisions are …

Persistent link: https://www.econbiz.de/10005805320

Hedonic Pricing of Dairy Bulls - An Alternative Index of Genetic Merit

Richards, Timothy J.; Jeffrey, Scott R. - Department of Resource Economics and Environmental … - 1995

This study investigates the use of hedonic pricing to identify the value of relevant production and type traits for dairy bulls in Alberta. A hedonic pricing model is estimated that models semen price as a function of individual production and longevity characteristics for a sample of Holstein...

Persistent link: https://www.econbiz.de/10004979577