Showing 1 - 10 of 52
candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of …
Persistent link: https://www.econbiz.de/10009021100
The twin problems of moral hazard and adverse selection are often blamed for the lack of insurance for many fruits and vegetables. This paper develops an alternative method of testing for adverse selection that uses a two-stage approach to determine the effects of technical inefficiency on the...
Persistent link: https://www.econbiz.de/10009442641
While not ignoring risk, agricultural cooperatives tend to accommodate risk through the holding of internal capital reserves rather than engage in active risk management. A lack of information regarding the risk, returns, and the effect on cooperative financial performance of both traditional...
Persistent link: https://www.econbiz.de/10009442985
We investigate the strategic pricing for leading brands sold in the carbonated soft drink (CSD) market in the context of a flexible demand specification (i.e. random parameter nested logit) and a structural pricing equation. Our approach does not rely upon the often used ad hoc linear...
Persistent link: https://www.econbiz.de/10009446338
Persistent link: https://www.econbiz.de/10013161816
consumers. Retailers may design appropriate marketing strategies to their target customers. …
Persistent link: https://www.econbiz.de/10010880975
Persistent link: https://www.econbiz.de/10010881167
There has been a sharp increase in the number of patented fruit varieties developed by breeding programs at public universities in the United States. We developed an experiment to examine the revenue stream to universities from the licensing of these varietal innovations. In the experiment we...
Persistent link: https://www.econbiz.de/10010916175
In this paper, we propose a novel approach to estimating the effect of advertising on market performance that relies on the revealed preferences of firms participating in generic advertising programs. Generic advertising campaigns provide a unique window to observe advertising effects on market...
Persistent link: https://www.econbiz.de/10011275265
Several explanations for merger activity exist for publicly traded firms, but none consider the unique aspects of cooperatives. This study develops a test for the hypothesis that cooperative consolidation occurs primarily in response to capital constraints associated with a lack of access to...
Persistent link: https://www.econbiz.de/10005220682