Purpose – The purpose of this is to analyse co‐branding as leverage for both teams and equipment manufacturers in their internationalization endeavours. In other words, how can teams and equipment manufacturers benefit from their association in order to expand internationally?...

Introduction -- Major trends in the sport industry -- The sport brand -- The role of sport in destination branding strategies -- Marketing sport for development and peace : an introduction -- Sport events, economic impact and regulation -- Football club equipment manufacturers strategy and...