Kraus, Sascha; Richter, Chris; Brem, Alexander; Cheng, … - In: Journal of innovation & knowledge : JIK 1 (2016) 1, pp. 13-23
Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
