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On comparing results from CB-SEM and PLS-SEM : five perspectives and five recommendations
Rigdon, Edward E.; Sarstedt, Marko; Ringle, Christian M. - In: Marketing : ZFP ; journal of research and management 39 (2017) 3, pp. 4-16
Persistent link: https://www.econbiz.de/10011780887
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Structural modeling of heterogeneous data with partial least squares
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - 2010
Persistent link: https://www.econbiz.de/10008907408
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Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - In: Measurement and research methods in international marketing, (pp. 169-194). 2011
Persistent link: https://www.econbiz.de/10009377912
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Rethinking partial least squares path modeling : breaking chains and forging ahead
Rigdon, Edward E. - In: Long range planning : LRP ; international journal of … 47 (2014) 3, pp. 161-167
Persistent link: https://www.econbiz.de/10010381457
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On the emancipation of PLS-SEM : a commentary on Rigdon (2012)
Sarstedt, Marko; Ringle, Christian M.; Henseler, Jörg; … - In: Long range planning : LRP ; international journal of … 47 (2014) 3, pp. 154-160
Persistent link: https://www.econbiz.de/10010381471
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Accounting for uncertainty in the measurement of unobservable marketing phenomena
Rigdon, Edward E.; Sarstedt, Marko - In: Measurement in marketing, (pp. 53-73). 2022
Persistent link: https://www.econbiz.de/10013448927
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Structural modeling of heterogeneous data with partial least squares
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - In: Review of marketing research 7 (2010), pp. 255-296
Persistent link: https://www.econbiz.de/10009957641