This second Long Range Planning special issue on PLS-SEMin strategic management research and practice seeks to further progress towards this goal. The journal received 41 articles for its special issue on PLS-SEM, twelve of which completed a thorough review process successfully. Based on the...

The articles included in this special issue address PLS-SEM path modeling's strengths and limitations. In our introductory article, we provide an overview of the PLS-SEM path modeling approach directed at colleagues unfamiliar with the approach and who need to understand when PLS-SEM is the most...

Researchers and practitioners appreciate the various advantageous features that PLS-SEM, as a component-based approach to SEM, offers in practical applications. Although strategic management research relatively early on recognized PLS-SEM's flexibility regarding handling various modeling...

The authors propose a CTA-PLS assessment routine for measurement models. This routine applies confirmatory tetrad analysis (CTA) in a manner which is consistentwith partial least squares (PLS) pathmodeling assumptions. The conceptualization employs a bootstrapping procedure to accomplish an...

Mixture regression models are an important method for uncovering unobserved heterogeneity. A fundamental challenge in their application relates to the identification of the appropriate number of segments to retain from the data. Prior research has provided several simulation studies that compare...

This paper extends prior research on the reputation of nonprofit organizations (NPOs) by investigating the moderating role of socio-demographic characteristics in forming NPO reputation and reputation's effects on donating and volunteering behavior. The findings offer new insights into the role...

The broader goal of this paper is to provide social researchers with some analytical guidelines when investigating structural equation models (SEM) with predominantly a formative specification. This research is the first to investigate the robustness and precision of parameter estimates of a...

Research into brand extensions has mainly focused on consumers' extension evaluations without considering an important financial implication: the ability of the extension product to charge a price premium. This study analyzes (1) the extent to which consumers are willing to pay a price premium...

Management consulting firms play a crucial role in companies' strategic and organizational activities. In business practice, however, they are often criticized for providing inferior solutions due to the deficiencies in the client-consultant interactions. In this paper, we study the effects of...

Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based SEM (CB-SEM). While marketing researchers...