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Robinson, Stefanie
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A "good" new brand : what happens when new brands try to stand out through corporate social responsibility
Robinson, Stefanie
;
Wood, Stacy
- In:
Journal of business research : JBR
92
(
2018
),
pp. 231-241
Persistent link: https://www.econbiz.de/10011925431
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2
The efficacy of green package cues for mainstream versus niche brands : how mainstream green brands can suffer at the shelf
Wood, Stacy
;
Robinson, Stefanie
;
Poor, Morgan
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011884968
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