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Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
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How customers construct corporate social responsibility images : testing the moderating role of demographic characteristics
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Business research quarterly : BRQ 18 (2015) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10010533279
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Customer values and CSR image in the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
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How customer support for corporate social responsibility influences the image of companies : evidence from the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Corporate social responsibility and environmental management 22 (2015) 3, pp. 155-168
Persistent link: https://www.econbiz.de/10011342782
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Measuring corporate social responsibility in tourism : development and validation of an efficient measurement scale in the hospitality industry
Martínez, Patricia; Pérez, Andrea; Rodríguez del … - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 365-385
Persistent link: https://www.econbiz.de/10009775405
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The effect of corporate associations on consumer behaviour
Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
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Measuring CSR image : three studies to develop and to validate a reliable measurement tool
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of business ethics : JOBE 118 (2013) 2, pp. 265-286
Persistent link: https://www.econbiz.de/10010233727
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Customer personal features as determinants of the formation process of corporate social responsibility perceptions
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Psychology & marketing 30 (2013) 10, pp. 903-917
Persistent link: https://www.econbiz.de/10010198487
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Organizational and corporate identity revisited : toward a comprehensive understanding of identity in business
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Corporate reputation review : an international journal 17 (2014) 1, pp. 3-27
Persistent link: https://www.econbiz.de/10010351359
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Customer responses to the CSR of banking companies
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493
Persistent link: https://www.econbiz.de/10011443026