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Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
2
Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
(
ed.
);
Leeuw, Sander de
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014293339
Saved in:
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