Peters, A.J.; Rooney, E.M.; Rogerson, J.H.; McQuater, R.E. - In: The TQM Magazine 11 (1999) 3, pp. 172-179
This paper describes a generic model of the new product design and development (NPDD) process. The model has been derived from best practice observed in fieldwork carried out in a range of situations. The model helps to identify and put the company’s NPDD activities into the context of the...
