Background: Experimental designs constitute a vital component of all Stated Choice (aka discrete choice experiment) studies. However, there exists limited empirical evaluation of the statistical benefits of Stated Choice (SC) experimental designs that employ non-zero prior estimates in...

Choice modelling is an area of growing popularity as many researchers and consultants seek to find better ways to explain the choices made by individuals, households and firms in many application contexts such as transportation, health services, environmental science, marketing, finance,...