Purpose: The purpose of this paper is to encourage service researchers to engage in “theoretical disruption” by purposefully adding variance to existing substantive theories, and conceptual frameworks, to construct formal theories of buyer–seller marketplace behaviors. The authors put...

Purpose: This paper aims to represent a response to issues raised in the continuing quantitative-qualitative debate by Valtakoski (2020). Which appeared in a Journal of Services Marketing (JSM) special issue on qualitative research in service-oriented research. Design/methodology/approach: The...

Purpose: The aim of this paper is to encourage service researchers to consider the long-term or permanent impact of the coronavirus-2019 (COVID-19) on services, service delivery, organizational structures, service providers and service systems from global perspectives....

Purpose: This paper aims to define the term “socially unacceptable services” and call for novel research in these under-researched service industries. Design/methodology/approach: Personal reflections. Findings: Service offerings exist that, despite their ability to create value for...

Purpose: This paper aims to identify future research opportunities that address human–technology service interactions. Design/methodology/approach: This editorial is based on the author’s personal reflections and conceptualizations of ideas from past previous research and theory. Findings:...

Purpose: This editorial aims to discuss 11 trends that are driving changes in business education, especially for Master of Business Administration (MBA) curriculum programming. Design/methodology/approach: The editorial provides introspection, personal reflections and conceptualization using...