Purdue University’s Center for Food and Agricultural Business undertook the 2008 Large Commercial Producer Survey with the goal of providing food and agribusiness firms with a clear depiction of the commercial producers—a group that purchases the majority of agricultural inputs. This survey...

Purpose – For agricultural bankers, agribusiness managers, and salespeople, understanding customers and their preferences and behaviors is crucial to success. The two goals of this paper are first to identify today's distinct market segments for financial products for US crop and livestock...