There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and … practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept … that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this …

range of management, organisations and sectors, including services (IT, media, retail, hotels, finance, research and … using the common format that allowed the main contours of women in management to be traced in a similar manner with … and managers who succeeded in developing exceptional management styles. These case studies provide more specific …