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Modeling Indirect Effects of P...
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Rubel, Olivier
Bucklin, Randolph E.
49
Trusov, Michael
32
Rutz, Oliver J.
27
Sonnier, Garrett P.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Measuring and forecasting mobile game app engagement
Rutz, Oliver J.
;
Aravindakshan, Ashwin
;
Rubel, Olivier
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10012063318
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Managing blood donations with marketing
Aravindakshan, Ashwin
;
Rubel, Olivier
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 269-280
Persistent link: https://www.econbiz.de/10010515889
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