Purpose: The purpose of this study is to analyse the mediating and moderating effects of relational flexibility norms on relationship building capacities and export performance. Design/methodology/approach: The study followed a quantitative and cross-sectional approach. The analysis was applied...

Purpose: The objective of this research is to analyse the joint impact of export proactivity and coordination capacity as mediators on the relationship between export market orientation (EMO) and export performance and the relational norms and export continuity as EMO's...