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Promotion Reactance: The Role...
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Rucker, Derek D.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Simonson, Itamar
;
Kivetz, Ran
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 517-522
Persistent link: https://www.econbiz.de/10011917328
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